What are sub-groups and why should I use them?

Sub-groups are a powerful extension to your account because sub-groups have access to the same tools and email services that are available to your main group. Sub-groups can be added to represent any group, such as clubs, classrooms, committees, customers, etc.

How do sub-groups work?
You can think of sub-groups as having these same features as your main group:

  • Sub-groups have their own membership. Like lists, sub-groups consist of a selected set of members in your main group.

  • Sub-groups have their own group email address that members can use to send and reply to other group members. With Quick Send, general members can send emails to a group email address, which distributes their email to all the members in that group.

  • Sub-groups have their own email archive, which has a history of sent emails, and where group editors can get information on each email, like open rate, who opened the email, bounced email addresses, opted-out email addresses, etc.

  • Sub-groups have their own group administrator(s) and editor(s) who have the same capabilities as the account administrator, but just local to their group. They also have access to the same tools as the account administrators and editors to create online emails.

  • Member lists can still be used to target a subset of recipients in your sub-group. For example, you can use the "Volunteers" list configured in your main group in the “XYZ Members” sub-group or add new lists that are specific for XYZ's needs needs. In either case, after adding group members to the list, you can send an email to just those members.

  • A public, open registration page is available to allow people to sign up to receive group emails. A Group Administrator can review these applicants and approve (or deny) their membership before the applicants receive any group emails.



You can customize your group settings depending on how the sub-group will be used.

  • Who can send to the group? One of the big pluses with sub-groups is allowing for general members to send emails to other group members.

  • Whether to moderate group emails? Optionally, the sub-group can be setup to permit the group administrators to monitor what is sent to the group by approving (or denying) each candidate email before it is delivered to the other group members.



Other advantages to using sub-groups...

  • Give your sub-groups their own communication forum. Sub-groups can now benefit from the same email service that you use for your entire community, with the added benefit that members of each group can use it to communicate with other group members directly.

  • Sub-groups can be managed separately by their own set of group administrator(s), who can be different from account administrators. Because member information is shared between your main account group and sub-groups, you could delegate the job of gathering email addresses for your account.


  • Consolidate your group communications with a single email service
    . Gather email addresses in one place, and any changes are automatically shared for use in your main account and all its sub-groups. Access your archives for old emails, which are available for reference by subsequent leaders. And lastly, allow your leaders to be comfortable using a single email tool regardless of which group they are communicating with.


Click here to read about how to get started using sub-groups!


If you have any questions or need any additional help, please contact us at support@groupvine.com
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